Meet Our Members: Cassandra, Senior Content Coordinator at HeadBox
Introduction
Cassandra is the creative force behind HeadBox’s content — blending insight and imagination across everything from social edits to strategic whitepapers.
When your week includes video edits, sleek editorial layouts, and collaborating with nearly every internal team — chances are, you’re in a marketing role. And for Cassandra, that’s exactly what makes it exciting.
As Senior Content Coordinator at HeadBox, she’s known for her ability to switch gears quickly and keep ideas moving. “One day you’re working on an email campaign, the next you’re creating assets for clients or making a video edit for socials. No day is quite the same, which I love!”
Cassandra’s path into marketing wasn’t exactly planned. “I actually come from a media production background, and landed in marketing by chance. I’m a sucker for any creative role, so the transition felt like a natural choice.”
And while she’s worked across a wide variety of projects, a few stand out.
“Two of my favourite projects have been our bi-annual E-Magazine — covering venue inspiration, case studies and industry articles — and our recent whitepaper ‘Doing More with Less: Impactful Events with Limited Resources’. Projects where we can create a really sleek resource that combines industry insight with storytelling — these are always a personal favourite.”
Outside the office, creativity continues to be a big part of her life.
“Photography has always been a passion of mine, so outside of work I fuel my creativity by taking as many photos as I can — whether it’s as simple as my own garden or setting up fun shoots with my friends.”
It’s the creative community — both in and outside of work — that helps keep her inspired. And it shows in her approach to content and strategy.
“If I could give one piece of advice to someone starting in my field, it would be: be willing to find inspiration everywhere and anywhere! Curiosity is such a valuable tool in marketing; the more we strive to understand our audience’s needs and what engages them, the better we can capture their attention and find the right solutions to their problems.”
As for her go-to coffee fix in Darlinghurst?
“I adore Stanley Green — a must-try is their pistachio croissant (delicious!).”
And at Desk Space, it’s the small moments that matter most.
“I love being part of the Desk Space community. Connecting with people outside of your team and industry is always so lovely. Of course, as a dog lover, I’m a big fan of the dog-friendly office, and saying good morning to our fluffy colleagues.”
