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Redesigning the Getaway: Mammoth Reimagines Reflections Holidays’ Digital Experience

By Desk Space

Introduction

From beach stays to bush retreats, Reflections Holidays offers a uniquely Australian way to unwind. So when they set out to evolve their online experience, they turned to a digital partner that works like an extension of the team—Woolly Mammoth. Known for building beautifully crafted platforms that perform, Mammoth stepped in to lead a transformation grounded in empathy, insight, and iteration.

Strategy Meets Simplicity

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With a fresh rebrand in place, Reflections Holidays needed a site that could elevate their story and streamline the booking experience—without replacing their existing provider. The challenge? Work around complex technical constraints while introducing an entirely new user interface.

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Mammoth began with a comprehensive UX audit and user testing phase to map out exactly how people plan their holidays—then used those insights to reframe the entire journey. From standalone accommodation pages and interactive site tours to faster search and a clearer structure, the new site is built to guide guests from curiosity to confirmed booking, effortlessly.

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“We immersed ourselves in the Reflections ethos,” said the team at Mammoth. “This wasn’t just about making something beautiful—it was about making something useful, inclusive, and inspiring.”

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Built to Perform

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The platform is powered by a composable architecture, combining Sanity, NextJS, and Azure for speed, flexibility, and future scalability. A custom design system, built from Reflections’ new brand guide, ensured consistency across components and enabled fast, clean development.

Despite limitations from the existing booking engine, Mammoth delivered elegant workarounds—turning potential roadblocks into creative opportunities. Their technology-led approach, guided by real user needs, resulted in a platform that’s as intelligent as it is inviting.

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Results That Matter

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Since launch, the impact has been dramatic:

  • Conversion rate: +292%
  • Online revenue: +80%
  • Customer satisfaction: 93%
  • Awards: Winner of Site of the Year at the 2025 Australian Web Awards

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“Working with Sam Logan and the team has been one of the greatest experiences of my career,” said Chris Stratton, Marketing Manager at Reflections. “Their honesty, trustworthiness, and commitment made a huge impact on both my life and our organisation.”

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A Team Within Your Team

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Since 2019, Woolly Mammoth has built digital products for ambitious teams across industries—from mining and tourism to startups and banking. Their process is iteration-first, grounded in data, and designed for long-term growth. Whether launching a brand-new platform or evolving an existing one, they operate as a team within your team—pushing boundaries, sharing knowledge, and always building with the future in mind.

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Not Just a Redesign

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What Mammoth delivered was more than a site—it was a signal of what’s possible when performance, design, and genuine collaboration come together. Reflections Holidays now has a digital presence that feels as inviting as the experiences they offer, and a platform ready to grow with them.

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We pay our respects to First Nations knowledge holders and recognise the unceded lands on which we live, work, and learn.