A Bold Electric Vision Meets Creative Energy: Inside Polestar Profiles by Not Another™
Introduction
A bold electric vision meets New Zealand’s creative energy. In Polestar Profiles, Not Another™ brings together storytelling, design, and sustainability to spotlight some of Aotearoa’s most exciting creative voices—with a campaign that reflects the craft and clarity both brands are known for.
Craft, Collaboration, and Electric Energy
Design-led and future-focused, Polestar has long stood out for its commitment to innovation and sustainability—values that deeply resonate with the creative community here. So when Polestar New Zealand set out to tell a richer brand story, they partnered with an agency that shares their clarity of vision and appetite for meaningful work: Not Another™.
The result? Polestar Profiles, a thoughtfully crafted content campaign that celebrates the intersection of design, culture, and electric mobility. From the very first conversation, this was a collaboration driven by shared values and an eagerness to challenge the expected.
A Campaign Rooted in Storytelling
The series was conceived and produced entirely by Not Another™, whose multidisciplinary team led the charge from idea to execution—shaping the campaign concept, art direction, photography, and videography.
Episode one opens with a familiar face—Not Another™ co-founder Mark Townshend—setting the tone for a series that feels personal, purposeful, and proudly local. Future episodes feature leading creatives from across Aotearoa, each bringing a unique perspective on what it means to design for people and planet.
Through it all, the storytelling stays grounded in real creative process and purpose. Shot by photographer Christopher Collie, the visuals are clean, warm, and human—perfectly aligned with Polestar’s refined, Scandinavian-inspired aesthetic.
A Meeting of Minds and Missions
What makes this campaign stand out is how seamlessly the two teams worked together. For Not Another™, this wasn’t just client work—it was a creative alignment. Their love for electric vehicles and appreciation for Polestar’s design philosophy shines through in every detail.
“Working with Not Another™ on the Polestar Profiles project has been awesome,” says Bruce Fowler from Polestar. “The enthusiasm and creativity they brought to the idea was really impressive. The final product aligns perfectly with our values and design-led vision.”
The Not Another™ Way
Since launching in 2019, Not Another™ has built a reputation for doing things differently—less talk, more making. Their anti-complacency philosophy prioritises action, creative clarity, and meaningful results. From brand identity and campaign development to Webflow sites and film production, their work is defined by purpose and polish.
As a certified Webflow Enterprise Partner and full-service creative agency, they bring everything in-house—ensuring creative consistency and a deep understanding of their clients’ goals. Their process is sharp, their energy infectious, and their work always anchored in a desire to drive positive change.
More Than a Campaign
Polestar Profiles is more than a marketing piece. It’s a celebration of values shared—between brand, agency, and audience. It reminds us what great collaboration can do: shape culture, tell honest stories, and move us toward something better.
Stay tuned for the next episodes, where more of New Zealand’s creative voices will take the spotlight—amplified by a team who knows how to tell a great story.
